North Liberty Flower Shop

Rita started this business in her home. She ran it there for years before moving downtown, building it into a successful operation. Tracy's family purchased the shop over 30 years ago, bringing new ownership while keeping the same commitment to quality and community. Rita chose to stay on part-time because she loves the work. Same flower knowledge, same steady hands, same care she brought from day one.

What 55+ years looks like:

This shop existed before North Liberty expanded into what it is today. When Rita started, the town was small and residential. Now it's a growing community with new developments, schools, and thriving local businesses. We stayed through all of it.

The storefront moved once, from downtown North Liberty to our current location right off the main highway. It's designed for how North Liberty customers actually shop: they know what they want, they grab it, they're out. We're set up for that.

How this location works differently:

We're the quick-service version of Tracy's Iowa City shop (Supul's). Same flower quality, same designers available between locations, same product lines. Just a different traffic pattern.
Iowa City shop: Large sales floor, basement storage, multiple offices. Customers browse seasonal décor, houseplants, gift lines. They'll spend 20 minutes looking around.

North Liberty shop: Streamlined single-level space. Customers walk in, pick up flowers, check out. Five-minute trips.

Both locations carry the same products: containers in every style, memorial items, candles, seasonal pieces. If you order online for North Liberty delivery but it makes more sense to fill it in Iowa City (or vice versa), we move orders between shops. Faster delivery, same quality.

Family operation, local roots:

Tracy owns both locations. She handles ordering, financials, payroll. The operational backbone that keeps everything running smoothly. Her uncle drives and designs, especially during holiday rushes. Other family members step in during Valentine's and Mother's Day when we need extra hands.
We have three full-time designers, two full-time drivers, plus Rita. Holiday surges bring in extra phone coverage, but Tracy designs most arrangements herself. When you describe what you want, she's the one creating it. No confusion, no miscommunication.

Why North Liberty matters:

We're not trying to replicate Supul's. That's the flagship shop with 50 years of history, larger footprint, more retail space. This shop serves a different need: proximity for Coralville and North Liberty customers, quick-service model, same quality without the drive to southeast Iowa City.
North Liberty grew around us. We didn't move here to capitalize on expansion. We were already here when it was still a small town. That's 55+ years of being embedded in this community, watching it change, staying consistent through it all.

The flowers don't change:

Fresh deliveries twice weekly minimum. Same processing standards as Iowa City. Same rose quality (premium-grade, 7–10 day vase life). Same designer training.

What changes: how fast you can get them. Highway access, quick parking, in-and-out transactions. If you're in North Liberty and need flowers today, we're faster than driving to Iowa City. If you want to browse gift items and spend time shopping, the Iowa City location has more floor space.
Both shops work together. Both serve the same customers across Coralville, North Liberty, Iowa City. Both report to Tracy. Both maintain identical quality standards.

Rita's still here because she loves the work, just not the administrative load. That's what makes this shop special: a business that started in someone's home, moved downtown, grew with the town, joined a family operation, and still has its founder working the floor 55+ years later.
We're not going anywhere.